In a world full of exciting flavours and options lies boring old oats. Quaker Oats have a range of products that can be found in most households. However, the oats are lightly used. In order to increase sales of Quaker Oats products, people need to start using what they’ve already purchased more frequently.
Baby boomers that feel young at heart. They maintain themselves active to keep their physical health, however, they have worries about the strength of their brains.
Brain health is extremely important to baby boomers. They like to push their brain and physical limits. It’s important for them to keep learning new things in life. They rarely give up when faced with a difficult challenge.
Art Direction: Roberto Russian • Copywriting: Brooklyn Charlinski • Strategy: Diana Jaber