Pre-roll Ad.
Pre-roll Ad.
Pre-roll Ad.
CHALLENGE
Cinemas are dropping down in popularity next to streaming services, especially within generations Y & Z, due to the convenience and accessibility that these platform offer.
OPPORTUNITY
Streaming platforms offer convenience, but cinemas still offer a better experience.
STRATEGY
Reminding our target that there are still better ways to watch a movie that won't disturb the experience.
CREDITS
Production Team:
Parsa Kherghepoosh, Kristian Isippon Perez, Marika de Ree, Anthony Lasby-Natarelli and Cole Fisher.
Parsa Kherghepoosh, Kristian Isippon Perez, Marika de Ree, Anthony Lasby-Natarelli and Cole Fisher.
Creative Team:
Roberto Russian, Hanna Dykstra, Kimberly Santos, Jeanelle Suarez, Lynn Pham and Samuel Saitta.
Roberto Russian, Hanna Dykstra, Kimberly Santos, Jeanelle Suarez, Lynn Pham and Samuel Saitta.